I’m intrigued by the power of Coca-cola. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Consumers in more than 200 countries enjoy Coca-Cola beverages at a rate of more than 1.8 billion servings a day. Today, the Coca-Cola Company is worth around $77,839 $m (Interbrand).
I recently read an article about Coca-Cola and how they managed to concer the soft drink market. They stated that if you consider to see a company as a war you could get more insight in the situation by the next quote from Sun Tzu: ”Generally, he who occupies the field of battle first, and awaits his enemy is at ease, and he who comes later to the scene and rushes into the fight is weary.”
But where did the name Colca- Cola come from?
The beverage was named Coca-Cola because originally, the stimulant mixed in the beverage was coca leaves from South America. In addition, the drink was flavored using kola (Cola) nuts, the beverage’s source of caffeine.